A growing wellness brand was caught between who they had been and who they were becoming. Their identity felt fragmented — scattered messages, inconsistent visuals, and a story that no longer reflected their deeper purpose. They needed clarity and a way to unify their voice while staying true to their roots.

#WellnessStrategy #PurposeDrivenBrand

WELLNESS BRANDING, CORE MESSAGING   
 

Through a process of unearthing essence and reframing narrative, I guided the brand toward a positioning that honored their origins while opening space for growth. Together, we defined a strategic foundation, crafted core messaging, and built a story framework that could carry across every touchpoint with confidence.

The brand now speaks with clarity, authenticity, and cohesion. Their story resonates both internally and externally — aligning team vision, strengthening customer trust, and creating space for new opportunities. Within six months of the rebrand, the wellness brand saw:

— 30% increase in community engagement across digital channels
— 2x growth in newsletter subscriptions driven by clearer messaging
— A notable rise in client inquiries, reflecting stronger market positioning

What once felt fragmented has become a narrative tide that flows with purpose.

"Eryn helped us find the thread we didn’t know we were missing. What felt scattered now feels whole — a story that truly reflects who we are and where we’re going."